Our products are not just pieces of stitched fabric. They are fragments of history etched with an art form that goes back by 4000 years. We bring to you the same ancient art in its most pristine form. Block printing is a time-honoured craft in India. Back in the 3rd millennium B.C., artisans in Indus valley chiselled intricate designs on teak wood pieces. These blocks were then soaked in oil, dried in the sun and pressed on pre-dyed fabrics, creating intriguing patterns.
Trained artisans stamp traditional and modern motifs onto fabrics with great precision by dipping hand carved wood blocks in custom mixed colours. One block at a time, the master printer covers the entire surface of the fabric, colour after colour. Usually 3 or 4 printers work as a team to print one pattern. Depending on the complexity of the design, intricacy of blocks, number of colours used and so on, a printer may be able to print between 10 to 15 running meters of fabric a day.
Today block printing is a dying art with very few skilled artisans left. We at Mewah are supporting such craftsmen in sustaining a respectable livelihood.